CREATING INCLUSIVE CLUBS
As a Club – you have a few key questions from a membership standpoint to consider to ensure that everyone feels as though they are part of THEIR club:
- What is the mood of the membership? Are they happy?
- What are your entry numbers like year-on-year, month-on-month – what has changed positively or negatively?
- Are you retaining members, increasing or decreasing year-on-year?
- Why are people not renewing their membership and what can you do to change that?
- Have you got the right membership options and the offering correct?
- Single
- Family
- Social
- Associate
- What can you do to add value to each member?
- Discounts from businesses or products owned by members
- Social events at your clubhouse or another associated sporting bodies’ clubhouse
- Other non-racing social activities – a family barbecue, Christmas party, Easter day
- Are you promoting Membership to your club?
- Karting display at your local speedway or other motorsport facility?
- Display at a local footy ground
- Manage the weekend Sausage sizzle on non-racing weekends at Bunnings or Dan Murphy’s to raise funds for the club
- We’ll cover more local media in Communication
- When you meet someone new at your club – have you got a facility to take their detail so you can follow them up? Download an Information Form here
- Have you created an online database to communicate to Members and people of interest? Download a simple Excel document to get one started here
- Are your facilities, on-site services and membership options acceptable to someone new to the sport and your local community?
- What other sports and entertainment options are competing against you attracting members? And how can you both compete and work with them to attract new people?
