Marketing and communications is a process that is important – both inside and outside of the club.
Those inside the club need to know what is going on (people forget that the race meeting is this weekend – or to buy their tickets to the social night!) and outside, it is important to show people new to the sport that the club is a good place to go.
We’ll give you some ideas and tools to efficiently market your club internally and externally.
Marketing to New Members:
Marketing is making people aware of the sport.
Many clubs are successful with the way they open their club up to the public, which typically involves one of the following methods:
- Bring a Mate Day (either as a stand alone day or a part of a race meeting)
- Word of mouth (friends, family, etc)
- Hire kart centre
- Come and Try Days
- Displays/promotions (i.e. shopping centre or sporting event displays)
- Print advertising (i.e. local paper, promotional flyers, shopping centre noticeboards etc)
- TV advertising (i.e. traditionally only achievable in regional areas)
Other marketing methods that clubs could benefit from include;
- Hosting community family fun days/Christmas parties
- Hosting formal programs (i.e. Junior Sprockets program, prominent driver education days)
- Offering existing members incentives to introduce new members to the club (i.e. discounted membership)
- Hosting club reunions
- Establishing a relationship with other entities within the community – local council, other sporting clubs and not for profit organisations (i.e. TAFE which run a motorsport program)
- Some licensed community clubs have a Government regulation to invest in the local community
- Many hands make light work – share space at another sporting field and work with other clubs to promote each other
- Engage local schools for come and try days as part of driver education/road awareness programs