MARKETING PLANS

Like any business, a kart club needs to have a plan to a) attract new members and b) market that it provides a product – the family sport of karting in this case – to the local community.

The goal of the marketing plan should be to increase awareness of the club, thus attracting spectators to race events – and when they are there, try to convert them to racing members!

The page at this link gives you some further background, some tips to build a marketing plan and a template plan and what it should include.