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Club Resource Centre

Supporting Karting Clubs Across Australia

Membership & Marketing

MARKETING PLANS

Like any business, a kart club needs to have a plan to a) attract new members and b) market that it provides a product – the family sport of karting in this case – to the local community.

The goal of the marketing plan should be to increase awareness of the club, thus attracting spectators to race events – and when they are there, try to convert them to racing members!

The page at this link gives you some further background, some tips to build a marketing plan and a template plan and what it should include.

State Associations